| Stage | Number of Deals | Total Value | Win Chance | Expected Value |
|---|---|---|---|---|
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| What We Are Measuring | Simple Explanation | Last 90 Days | Last 28 Days | Trend | Sample Size (90d) |
|---|---|---|---|---|---|
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90-day rate is the reliable number. 28-day rate shows if things are changing right now.
Each bar shows average days from first contact to booking for that week.
| Lead Name | Current Stage | Days Stuck | Deal Value |
|---|---|---|---|
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Sorted by longest inactive first. These need follow-up today.
A tall orange or yellow bar means leads are piling up. A healthy pipeline has leads spread evenly.
| Source / Channel | Total Leads | Share of Total | Contacted Rate | Tour Rate | Booking Rate | Avg Deal Value | Quality |
|---|---|---|---|---|---|---|---|
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Booking Rate is the most important column — it shows which source actually brings in paying customers.